identity typography illustration posters editorial about

The Good Wardrobe

Identity and website design for an online style-sharing community hub that mixes the best of sustainable fashion with services that prolong the life of your wardrobe.

Their first campaign, Sew It Forward, encourages people to pass on their sewing skills.

(photo: Susanne Hakuba)


The Good Wardrobe

The Good Wardrobe website

The Good Wardrobe identity

The Good Wardrobe gift voucher

The Good Wardrobe materials

Oxfam International Women's Day 2012

A fundraising campaign to encourage women to get together with friends for Oxfam, celebrate International Womens' Day and raise money for women worldwide.

Starting from the concept of "togetherness", copywriter Ben Beaumont and I used split images of women across the world in the same situations to create posters, magazine and train advertising, leaflets, direct mail and host's party packs.


IWD thank you card

Feeding the 5000

For the second time, I created the identity, posters, leaflets and banners for Feeding the 5000. The event in Trafalgar Square in 2009 and 2011 aimed to highlight the scandal of food waste. Lunch for 5000 people was served from ingredients that would otherwise have been thrown away.

(photos: Friends of the Earth and Lou Taylor)


Feeding the 5000
Feeding the 5000Feeding the 5000 flyerFeeding the 5000



A refreshed Identity, posters, festival props and outreach materials for an organisation with an innovative approach to promoting good mental health.

Mindapples badge

Mindapples logo
Mindapples posters

Mindapples postersMindapples treeMaking mindapples speech bubbles

Mindapples festival tentMindapples materials


The Montessori Place

Identity, website, stationery and promotional materials for a new Montessori school in Hove - "a place where parents and children can grow and flourish".

Montessori_Place_stationeryThe Montessori Place The Montessori Place xmasTMP website


Arts and Minds

Identity for England's first film, arts and mental health festival, Cambridge, 16-17 October 2010


ARts and minds


A taste of Freedom

Identity, leaflets, posters and a hand painted ice cream van (!) for the new venture from the team behind Feeding the 5000 (see above).

They make delicious smoothies and ice creams from fruit that would otherwise have gone to waste.



A Taste of Freedom
Freedom van
Freedom van back Freedom van closeup

Société des Explorateurs Français
French Explorers Society

Identity proposal for the French equivalent of the National Geographic Society. We wanted to emphasise a sense of movement, the traces and imprints left
by explorers, and the dreams and ideals that inspire exploration.

In collaboration with
Jeanne Giraud.



Krea 99

New identity proposal for a design and interiors boutique in Paris showcasing Korean designers

In collaboration with
Lauriane Talichet



The letterhead folds down to create the envelope, while the postcards, business cards and price cards continue the origami paper theme, screenprinted on one side only with a ginko leaf motif